A gap existed in the market for luxury rentals at affordable prices in Dallas before expert real estate developer Marcus Hiles entered the market. Almost three decades ago, Texas was experiencing a peak in housing sales because of which eager homebuyers with limited inventory to choose from. The existing options were selling at over-inflated prices. Hiles saw this gap as an opportunity to meet a unique demand, and the outcome was the creation of Western Rim Property Services in 1990. He began creating homes that were needed to improve the Dallas rental market, but his one of a kind idea of making available luxury townhomes, apartments and homes to working class people in Texas positively changed the Dallas landscape for the better solely.